I build solutions for your everyday problems with this approach

Create a digital marketing campaign in only 6 steps

1. Define your USPs

Create unique selling points (USPs) to give your audience insight into your brand. Don’t forget your brand’s mission and values!

2. Create your personas

Know who you want to reach, i.e. your target audience. Those „fictional“ personas embody your ideal customers.

3. Set your goals

Set small goals and big goals. The small ones should keep you on track to achieve the big ones. They all have to be SMART (Specific, Measurable, Attainable, Relevant, Timely).

4. Choose your digital marketing methods

There are many ways: SEO, Programmatic ads, Pay-per-Click (PPC) ads, Content marketing, Email marketing, Social media marketing, Influencer marketing, etc.

5. Set your budget

Break it down and allocate the budget to different channels. Find the right balance between what you want to spend and how much you need to invest to get a valuable result.

6. Measure, correct and repeat

Use KPIs to determine your campaign’s success. Alter, optimize & repeat.

Recent public projects I’ve completed for my clients

Excluded: All the great (internal) work I do for international companies like UBS on a global scale, which is not for external (public) distribution, so unfortunately I can’t share it here…

I thrive on challenging projects. They produce bigger rewards in the end.

0
100% LOVE – 1 wife, 1 daughter, Italian & dutch families
0
Cups of good coffee a year
0
More than 50’000 hours of experience

My memberships

My clients