Create unique selling points (USPs) to give your audience insight into your brand. Don’t forget your brand’s mission and values!
Know who you want to reach, i.e. your target audience. Those „fictional“ personas embody your ideal customers.
Set small goals and big goals. The small ones should keep you on track to achieve the big ones. They all have to be SMART (Specific, Measurable, Attainable, Relevant, Timely).
There are many ways: SEO, Programmatic ads, Pay-per-Click (PPC) ads, Content marketing, Email marketing, Social media marketing, Influencer marketing, etc.
Break it down and allocate the budget to different channels. Find the right balance between what you want to spend and how much you need to invest to get a valuable result.
Use KPIs to determine your campaign’s success. Alter, optimize & repeat.