I build solutions for your everyday problems with this approach
Create a digital marketing campaign in only 6 steps
1. Define your USPs
Create unique selling points (USPs) to give your audience insight into your brand. Don’t forget your brand’s mission and values!
2. Create your personas
Know who you want to reach, i.e. your target audience. Those „fictional“ personas embody your ideal customers.
3. Set your goals
Set small goals and big goals. The small ones should keep you on track to achieve the big ones. They all have to be SMART (Specific, Measurable, Attainable, Relevant, Timely).
4. Choose your digital marketing methods
There are many ways: SEO, Programmatic ads, Pay-per-Click (PPC) ads, Content marketing, Email marketing, Social media marketing, Influencer marketing, etc.
5. Set your budget
Break it down and allocate the budget to different channels. Find the right balance between what you want to spend and how much you need to invest to get a valuable result.
6. Measure, correct and repeat
Use KPIs to determine your campaign’s success. Alter, optimize & repeat.
